Beginner
Security Operations
Digital Marketing
Digital Marketing
Instructor
KATE BASSEY
80 hours
0 enrolled
About this course
Digital Marketing is the promotion of products and services using online channels such as search engines, social media, websites, email, and digital advertising. The course focuses on practical skills used by businesses and marketing professionals.
Course Content
What is digital marketing
120 min
Digital marketing channels
120 min
Marketing funnel
120 min
Customer journey
120 min
Digital marketing strategy
120 min
Practical: Creating a digital marketing plan
120 min
Domain and hosting
120 min
Website structure
120 min
Landing page optimization
120 min
Introduction to CMS
120 min
Practical: Create a simple business website
120 min
SEO fundamentals
120 min
Keyword research
120 min
On-page SEO
120 min
Off-page SEO
120 min
Technical SEO
120 min
Local SEO
120 min
Practical: Optimize a website for search engines
120 min
Social media strategy
120 min
Content planning
120 min
Audience targeting
120 min
Social media analytics
120 min
Practical: Create and manage social media campaigns
120 min
Pay-per-click advertising
120 min
Campaign structure
120 min
Ad targeting
120 min
Budget optimization
120 min
Conversion tracking
120 min
Practical: Run a real paid advertising campaign
120 min
Content strategy
120 min
Blogging
120 min
Video marketing
120 min
Content distribution
120 min
Copywriting for marketing
120 min
Practical: Create a content calendar
120 min
Email list building
120 min
Email list building
120 min
Newsletter campaigns
120 min
Email analytics
120 min
Practical: Build and send email campaigns
120 min
Digital marketing KPIs
120 min
Conversion tracking
120 min
Campaign performance analysis
120 min
Practical: Analyze website traffic and campaign results
120 min
Prerequisites
Basic computer knowledge
Internet access
Laptop recommended
Internet access
Laptop recommended
Learning Outcomes
Graduates can work as:
Digital Marketing Specialist
Social Media Manager
SEO Specialist
PPC Specialist
Content Marketer
Email Marketing Manager
Freelance Digital Marketer
Digital Marketing Specialist
Social Media Manager
SEO Specialist
PPC Specialist
Content Marketer
Email Marketing Manager
Freelance Digital Marketer
Capstone Project
Students complete a real digital marketing campaign, including:
Website setup
SEO optimization
Social media campaign
Paid ads
Performance report
Website setup
SEO optimization
Social media campaign
Paid ads
Performance report
Target Audience
Entrepreneurs and business owners
Students and graduates
Marketing professionals
Freelancers
Content creators
Students and graduates
Marketing professionals
Freelancers
Content creators
This course includes:
- 80 hours of video
- Downloadable resources
- Certificate of completion
- Lifetime access